Returnly started after seeing how expensive and frustrating a simple tax return could be for a sole trader in New Zealand.
When my wife, running as a sole trader, was quoted more than $600 + GST for filing — despite being below the GST threshold — it highlighted a clear gap: straightforward sole trader returns often do not need a complex, high-cost process.
Returnly was built to offer a clearer middle ground: software that helps sole traders organise their finances, stay in control, and file with confidence — without unnecessary cost or complexity.